Some random points to ponder this weekend.
1. If Millenials absolutely hate paying for video (TV shows, etc.), and that wingnut Charlie Ergen of DISH Network can get away stating publicly that “no teenager watches cable,“ then somebody better splain’ this:
Why did 96% of students surveyed by Nielsen say that they had cable TV access at college?
2. If Millenials absolutely hate paying for video (movies, etc.), then somebody better splain’ this:
Why did Nielsen find that, over the time period from 2010 to 2012, movie theater attendance increased among people in the age group 12-17 years old, AND the age group 25-34 years old? Theater attendance even increased for Hispanics, who research tends to cite as the most smartphone-savvy segment. Que pasa with that?
3. If this is indeed the “year of mobile” (the seventh year in a row, mind you), and mobile advertising spend is expected to reach a trillion dollars in 2013, then somebody better splain’ this:
Why did eBay decide last month to stop running ads in its mobile applications? P.S. We already know the answer – the ads created a sh&tty user experience, disrupting the SHOPPING experience…which is the business eBay is tearing it up in lately.
4. If everyone believes that advertising on TV is intrusive and that everyone has a DVR and uses it 100% to skip through TV advertising (pure bullsh&t, by the way), then somebody better splain’ this:
Why do big-swinging-d&ck ad men tout their success at following the old-fashioned TV model of ad intrusion on the much tinier video screens of tablets and smartphones? Why was it OK for Yahoo to insert an online video ad IN BETWEEN EVERY PLAY of its collection of Super Bowl ads? Was that irony, or satire?
We haven’t exactly seen the digital future yet. But we sure hear a lot about it.
Lotsa claiming. But not lotsa splainin’.
