Once again, “that time of the month.” I drink my own milkshake.
Wham, Slam, Thank You Mam
Denny’s did it again – another 2 million free meals down the drain. During this month’s Grand Slam give-away, some poor old lady in a walker nearly dropped dead while waiting for her free eggs. And everyone simply ignored her.
Just like they will ignore Denny’s the rest of this year. Will there be another CMO change before the next Super Bowl?
Stiff White Men Keep Getting Richer, But They Still Suck
Arrogance and greed strike again. John Thain somehow ducked out of the BofA/Merrill Lynch soap opera with nary a scratch. Unlike Bob Nardelli though, he does his pillaging in one industry. So many small and medium businesses soon to hold their noses as they accept loans from CIT. No marketing required. A great job if you can get it.
I Am – Except When I’m Not
Nationwide finally threw in the towel on its lame “I Am” employee-centric campaign. Told. You. So. For the billionth time – your employees’ shite DOES stink.
Dumas Of The Month
The inaugural Alexandre Dumas Award Of The Month award goes to Change Sciences Group, who rated Ally Bank’s website as tops in the banking industry for the way it “communicates value.” Forget that “value” is all the two-trick pony that is Ally offers. And forget that Change Science somehow found only 22 banking sites to study. What about the other 5000?
Poser Generated Content
Why doesn’t this story get told enough? All those user-generated crapola contests that Fidelity and its ilk run continue to be won by PROFESSIONALS, NOT real customers. Great recap here.
Doritos? The two winning spots were put together by (a) an agency creative director, and (b) a Hollywood pro. Doritos 2009? Won by two film directors. Amazon 2009? Pro photographer. Heinz 2008? Professional film editor. The mind reels. (no pun intended)
From the Larry King File – Is It Me Or…:
I’m on the subway, looking at this campaign for a company called M-edge that makes accessories for E-readers. The copy on its poster says “M-edge. E-reading. E-nhanced.” That’s just f&cking stupid. Try something that makes sense. Like “E-reading. E-Z.” Or “E-reading. E-volved.”
You can thank me later, E-tards.
