Apparently there will be no heat this summer. It is too cold to blog. Therefore, barring anything exciting taking place in the world of Marketing (2013 is on pace to be “The Most Boring Year For Marketing Ever”), we are done until Labor Day.
Anyway, we are tired, from being your only source to be way out in front of stories like:
>>> The disaster that is JC Penney – we predicted Ron Johnson’s failure a year ago.
>>> The spiraling Sears – too many posts about this clown outfit to mention.
>>> The fake Twitter accounts – we got there three weeks before The New York Times tried to blow the lid off the story.
>>> The resilient NHL – brand “gurus” said the NHL was finished; we were right in saying hockey fans would be back in spades.
>>> The crap economy – Q2 and Q3 might even be worse than we originally thought, but no one else in marketing has mentioned the economy in maybe a whole year.
>>> The unadulterated bullsh*t hype over “showrooming” – the word wasn’t mentioned once on Best Buy’s most recent earnings call.
>>> And finally Abercrombie & Fitch – last nite’s earnings catastrophe underscores what we said earlier this week: A&F’s problems have nothing to do with unattractive fat chicks.
For grins – if we can figure out how – we will open the comments area this one time. Let us know what stories or subject matter you want to see us assess in the future. Or ask us what your company’s tagline should be (inside joke). Or spam us. Or whatever.