How did you do it…
Get Ad Age to publish your advertising manifesto…
Written in word bursts…
Style over substance…
Like your music…
Tonight’s gonna be a good night (repeat 100 times)…
I guess it was supposed to reflect the new “conversation” style…
Where one piles on derivative non sequitur after non sequitur…
That is redundant by the way…
Like this sentence you wrote…
“twitter is a physical representation of collective consciousness where you can tap into the consciousness of millions”…
Anyway, not really…
Twitter is collective narcissism…
You wrote 675 words overall…
And not a single thought that was new for the marketing industry…
“…your brand need[s] to be a part of the connection…”
Really? Hadn’t heard that one before…
And this one was a classic…
“today…to have a business…you need to go where the people are”…
Who builds a business where the people aren’t?…
Worse, though, is that so much you wrote…
Or think…
Is wrong…
Like “the ones that are prospering don't have commercials but still succeed”…
Which, by the way, is another redundancy…
Tonight’s gonna be a good night (repeat 500 times)…
Anyway, Apple spends hundreds of millions of dollars on TV ads…
Thought you might like to know that…
Decrying TV ads sounds funny coming from a (disastrous) Super Bowl halftime act…
Your payoff (finally) is that brands should build communities…
Nonprofits, maybe…
But profitable brands should sell shit…
But deep down you know this…
How else to explain this press release from Intel last month…
“Sunday night’s Emmy Awards marks the U.S. debut of Intel’s latest TV commercial…
The first scored by will.i.am”…
I would call you a hypocrite…
Intel calls you its “director of creative innovation”…
Once again, redundant…
Tonight’s gonna be a good night…
Repeat a billion times…
Then fade out…
Please.