Another new feature we’ll inaugurate for Lairig Marketing – a quick recap of three prior stories we’ve been working on.
Whoot Whoot, Thay It Is
Last year, we started a series called “Marketing Idea of the Month.” One featured an idea for doing a total advertising takeover of an Amtrak run. Ta da. Sungevity. a residential solar power company saw the light, if you will. Acela riders this month got it all – Sungevity posters, seatback signage, and sponsored WiFi. Sungevity can thank us later.
Keep That Powder Dry
We’ll put this one second so we don’t finish on a down note. Toward the end of June we said this in a post about small banks:
“…the second half of this year could see a step back for marketing – articles about marketing budget cuts and staff layoffs could be fairly common come late September.”
If you are following the business news (and good marketers do), you know trouble is afoot. Cisco, Lockheed Martin, even Goldman Sachs are showing thousands of workers the door. That’s on top of May Fed data that counted 1.7 million layoffs from the private sector.
Keep your head up, see everything, and make sure both your resume and your network are polished.
Earth To Razorfish. Hello?
I won’t embarrass the guy by naming him, but a digital “guru” from Razorfish got some unnecessary press in Adweek Tuesday for pronouncing that mobile ad spend would soon outpace TV advertising. Loyal readers know how I feel about that one. He should have been dragged off the stage and beaten with old Trac phones.
In fact, the IAB just released a survey showing that nearly 60% of marketers’ budget less than $50,000 for mobile advertising. At that level, our friend from RAZF is going to need 2.8 million companies to beat TV. Oooops. That is 40 times the number of companies in the U.S. with more than 250 employees.