While we are on the topic of LinkedIn’s sorry move toward low-brow content, let us share this story.
The emails started filling our inbox a few weeks ago. Out of the blue, all these subject lines claiming – nay, screaming! – “So & So” (a LinkedIn connection of ours) has endorsed you! As the notices started piling up, our reaction went from “Oh, that was sooo nice of So & So” to “what the F is all this spam?”
What memo did we not get about this?
In the body of each email was So & So’s cute little LinkedIn headshot with a generic message, with yet another exclamation point: “I’ve just endorsed you for skills & expertise!”
But there was more to this mystery. In order to see what “skills & expertise” were endorsed, we needed to click into our LinkedIn profile. Which then required us to click an “Add To Profile” button to get these endorsements to, um, actually endorse.
The one bit of good news, perhaps, is that this new “pick a word, any word” method of endorsement replaces the tortured, phony paragraphs LinkedIn members were at one time forced to write for others. Or to beg for from others. Or, as it was soon learned, to “trade” written endorsements.
Such worthless currency. So & So is “hard working, a team player, really innovates, smart.” HR Buzzword Bingo.
LinkedIn saw the tired writing on that wall. In order to keep recruiters happy, someone at LinkedIn came up with this new method, so easy a caveman could do it. The reaction from LinkedIn nonrecruiter members has been less than lukewarm. Lukecold, perhaps.
LinkedIn members are right to feel a bit sullied about this new endorsement method. In essence, we have been SEO-ed.