For those loyal readers who are waiting with bated breath to see how close our prediction was for Microsoft’s earnings last week, and haven’t had time to examine the numbers for themselves…well, wait no longer.
First, a quick reminder. In last week’s post about MSFT’s silly promise (threat?) to return to the “online news portal” business (a post which included a bonus assessment of the Yahoo-Mayer news), we made this prediction:
“We are so certain that we predict here and now that Microsoft’s Q4 loss in Online Services will be $462 million.”
So, how did we do?
Microsoft reported a loss of $6.672 billion in Online Services for Q4-2012 last Thursday evening. Subtracting the earlier-announced $6.2 billion write-down on the 2007 aQuantive acquisition (which we also referenced in our post), that leaves the reported loss at…
* drumroll *
We missed by a scant $10 million, a mere 2%. Pretty f&cking amazing, even if we have to say so ourselves.
That’s why you come here. Because you know you can’t get this type of marketing strategy insight from Seth Godin; or Guy Kawasaki; not even from that old coot at Ad Age, Al Ries; not from TechCrunch or Mashable; nor the whiny Business Insider; and certainly not from the social media “gurus” slagging off their endless “5 Ways To Have A Great Facebook Fan Page” posts.