[Special note to daily subscribers – we are way ahead of everyone again, so we’ll resume posting next Thursday AM]
Only one of our four lookbacks this week is a positive story. The headline is your hint. Post your answer to Pinterest (hah!).
Private Label Goes Stable
We were the only blog to dare to say that private label sales would peak, even during a sh&tty economy. Now the news is becoming less “private.”
“For the first time since 2008, consumers polled by NPD said they did not plan to increase their purchases of store-brand products in the coming year.”
NPD produced a full report titled, “Does Brand Name Really Matter?” Again, we say, it’s about price – not name – for private label’s future. The narrower the gap these greedy "private" pigs make it between their prices and those of brand names, the worse it will get.
Mens Wearhouse – A New Look To Like
We beat on these guys pretty good for a new (bad) advertising look back in the day.
Mens Wearhouse got back on track soon after, and coincidentally or not, its share price has doubled since we “got together.” And P.S. The new CMO at the time of the 2010 ad campaign has been sent back to ad agency land.
It keeps the momentum going with a new campaign geared toward a younger, “hipper” man. This one is a beauty, as it shows how you can go after a new target segment WITHOUT losing your brand voice, essence, or credibility.
To wit: the George-Zimmerman-delivered, age-old tagline is still there.
We like the way this looks.
About.com Takes About A Half-Step
The sad state of The New York Times’s About.com “information portal” that we pointed out earlier gets even sadder.
Recent quarterly results show a 23% drop in revenue and 50% collapse in profit year over year.
To get these amazing results, About.com went through the motions of reskinning its home page. Duh. The rest of the site continues to be the ad-littered scrap heap it always was.
HP Soon To Be Sold On eBay
New CEO Meg Whitman, still angry at spending $160 million of her own money to lose the race for California governor, this week announced the lopping off of 27,000 heads at Hewlett-Packard.
One of the places she found fat to cut was a business unit we tipped you off to in 2008, when then-CEO Mark Hurd (before he got caught with his pants and receipts down) purchased EDS.
We said at the time this would end up as a “cut some heads” scenario.