Here we are, once again, near the end of another calendar year. And the end of our blogging year.
Another 200 or so posts, with real marketing strategies assessed, points of view covered nowhere else, and predictions made that no one else would dare. In a year where 95% of the marketing industry’s attention was placed on Facebook, Twitter, Google (times five), iPads, Apple and P&G, Lairig Marketing took a run at just about everything else.
As proof, we challenge you to go back to Google’s blog search (odds are that’s how you got here in the first place) and type in “Lairig Marketing and [insert any marketer or marketing issue].” Chances are you’ll get lucky.
To toot our own horn(e), we were especially proud of the following:
- Predicting the Netflix collapse, almost to the day
- Getting the cord cutting story right, when no one else did
- Getting the paywall story right, when no one else did
- Calling the crest in private label growth
- Taking struggling brands like Campbell’s Soup, Martha Stewart, and Sears to the woodshed
Writing about this stuff every day is incredibly hard, especially when it flies in the face of conventional thinking. There’s way too much of the latter. And, we know for certain, there is little that a single tiny blog can do to successfully challenge it.
The pulse we’ll take over the near term are the comment sections on industry trade sites. Even though Facebook is now contaminating this part of the Web experience in addition to everything else it has touched, it will be interesting to see if more people comment and if their responses are less “huzzah” and more “I call bullsh*t.”
Lairig Marketing did it all year, on this blog and in the comments of MediaPost, Ad Age, et al. We are exhausted.
So we take your leave, once again using the immortal words and pictures of John Adams (actually the superb William Daniels playing John Adams in 1776): “It’s done. It’s done.”
Oh that we’ve done enough.
Your obedient,
