With a month to go on this year’s blogging calendar, we’ll be hard-pressed to finish updating all of our December 2010 predictions for 2011. Today’s will be easy though, since we already tipped you off with this post about the “Netflix Summer of Hell.”
Here is the key excerpt from our 2010 prediction for July 2011:
“The financial press is awash in headlines like ‘Netflix: The Best Short Ever?’…”
Sumbitch. On July 13th (!!!) Netflix hit its all-time high, just short of $ 300. Since then it has taken a death-defying plunge, settling in around $ 85. That puts Lairig Marketing in the win column for the second month in a row, getting us to a record of 4-3 through July.
There is absolutely nothing more that can be said about Netflix, so let’s turn attention to DISH Network’s Blockbuster, who we said in this post had been handed a gift by Netflix.
DISH stamped “return to sender” on it. Quite a few times. Here are some “non-blockbusterish” examples:
DISH’s Summer Of Hell
Let’s compare net subscriber adds in Q3 for the country’s two satellite providers. DIRECTV finished with an astounding +327,000. DISH had net adds of -111,000 (guess you would call that net minuses).
DISH’s Blockbuster Movie Pass. Pass.
First thing DISH does is offer a streaming service to existing subscribers, only if they throw down an extra $ 10 a month. Second, it offers Movie Pass for free to new subs. Should have been the other way round. Each move by itself is beyond comprehension. Together they are beyond words.
DISH’s Cord Cutting
Today the cable trade sites were awash in a story that DISH has been asking several TV programmers and channels what it would cost to stream live TV. One would guess they tell DISH to go pound sand and/or that it will cost just as much to stream live TV as it does to ping it off a big-ass satellite in the sky.