Yeah, I know, it’s only Thursday. But our reader stats say you’ve all gone off the grid a few days early. So will we. Here, then, is our seventh and final Friday (er, Thursday) update on three prior Lairig Marketing posts.
Cracks In The DISH
Remember all the hoo-hah when so-called ad agency Victors & Spoils convinced satellite TV provider DISH Network to let it crowdsource a couple of TV ads? At the time we told you it was the wrong thing for DISH to do. Well, since the “free HD for life” astronaut spots aired last June, here are the new subscriber stats (aka “net additions”) for DISH:
Q3-2010: - 29,000
Q4-2010: - 152,000
Q1-2011: + 58,000
Q2-2011: - 135,000
Lest you think DISH is following a sucky industry trend, you should know that DIRECTV has grown like a weed all this time. Anyway, taking a quarter of a million subscribers away from DISH is not exactly the kind of ROI that the ad crowdsourcing CROWD was hoping for.
Saving Private Ryan…er, Private Label
While every other blogger is finally noticing private label’s growth, we were the only one to point out how these cheaper store brands are not exactly taking over the shopping cart, especially surprising given the state of the economy.
Almost to illustrate our point, the Private Label Manufacturing Association just released a study showing that a full basket of private label groceries would save you 35% on every shopping trip. So we’ll ask once again, with data like that, HOW COME PRIVATE LABEL’S SHARE OF CONSUMER SPENDING IS ONLY 25%?
Internet IPOs Are Bubblicious
While we all watch the stock market bounce around like a rubber ball, we thought it would be a nice time to check back in on our favorite content farm Demand Media. In fact, let’s add in Pandora and LinkedIn and call it the Bubble Index.
Here’s where each one stands in comparison to its IPO high:
- Demand Media: down 68%
- Pandora: down 49%
- LinkedIn: down 31%