Another sign of our strange world – there is MORE THAN ONE major online publication for the search industry. Thousands of people visit sites like Search Engine Land, Search Engine Watch, and Batelle Media EVERY SINGLE DAY for reasons that are unclear to me.
Here’s all you need to know about search engines:
- Start and end with Google.
- Google sees what everyone has recorded online.
- Google ranks all that content by keywords.
That is all we really know.
Yet every day, nearly 15 years after Google launched, you will find approximately 2,471 online articles from the three sites noted above plus a bunch more, claiming to tell you how to beat everyone else at Google’s game.
Yes, you alone can rise to the top of page one’s search results for ANY KEYWORD YOU WANT as long as you follow these “EIGHT TIPS TO GREAT SEO.”
The same article, over and over and over, dying to be awarded top spot for a search on “best SEO tips.”
Not a single one of these so-called search experts has any idea what to say, though, when Google doesn’t quite work the way it is supposed to. I shall attempt to prove this by putting out an open call to “SEO experts” everywhere: Solve my Google search problem.
After the recent Panda transition, a debacle during which Lairig Marketing was not indexed for a full month, this blog was indexed daily, both on Google’s Web and Blog search tabs. Then, mysteriously – which is really a redundant word when referring to anything Google – about a month ago, this blog was indexed only once a week on Blog search.
Yet it was indexed DAILY on Google’s Web search. Whaaaaa?
Until this week. Now, Lairig Marketing is indexed “whenever” Google feels like it, in both Web and Blog search results. Maybe every four days, maybe every five. Who knows? Who cares?
There isn’t an SEO “expert” alive who (a) knows these types of incidents even exist, and (b) would have the first f&cking HELPFUL idea on how to solve for it.
My challenge is a rhetorical one, of course. Since this post won’t be indexed, it can’t be found.