Because Fast Friday Follow-up is almost here, we’ll conclude this short series on marketing resumes with today’s post (gratuitous link to Part 3 yesterday here).
The biggest news in Marketing today will be if someone DOES NOT launch a daily deals company. We are beyond inundated. This might lead a resume screener to think that “daily deals” would be a useful search term.
Prioritizing marketing candidates who tout their ability to give your product or service away seems a bit oxymoronic. If your company is having trouble giving stuff away, there are probably bigger issues to solve for at the moment. A better search term? “Value.”
A candidate with a track record of positioning products at full value and getting high customer response is a better, um, value, for your business. Someone who can make it crystal clear the value you offer: what it is you do better than the competition, and what the customer gets in return (higher quality, more customer satisfaction, more revenue, etc.).
We’ve just described the concept of “value proposition.” Type those two terms into the search box and invite anyone who pops up in the results over for a chat.
This four-part series has been written mostly from the viewpoint of the resume screener/hiring manager, but hopefully the mirror image is obvious to those putting together their marketing credentials. For either side, the marketing resume keyword focus should be on business-based, multichannel, results-oriented, value-based themes.