With apologies to the folks at Capital One…think of your resume indeed like a wallet. You don’t use it all the time, but when you do, the right stuff better be in it.
An article in an IT newsletter showed how the online career site, Dice (no relation to Andrew Clay), can be used to divine emerging in-demand tech skills by seeing what search terms employers use on dice.com. Turns out that “iRise,” which believe it or not is NOT a new alarm clock from Apple, is #1.
An IT pro with iRise experience, therefore, would be wise to include the term on his or her resume. And so on, down the list of top search terms.
There is no Dice for marketing, so Lairig Marketing will hypothesize how this “search term indicator” would work in our world. However, given the parallel universe some marketers live in, we are forced to set it up as such:
- What terms marketing employers are looking for in candidates’ resumes
- What terms marketing employers SHOULD BE looking for in candidates’ resumes
First up: “Groupon” versus “Business”
By choosing the first search term (for which you can insert any similar shiny new toy similar to Groupon), marketers ensure they will attract one-trick ponies and trend huggers. After the first Groupon deal is launched, these candidates would have nearly zero value.
By looking for candidates who use terms like “business strategy,” “business acumen,” “business outcomes,” etc., marketers will attract candidates who can link marketing strategy to business strategy, who know the difference between revenue and profit, who can run a true ROI calculation.
Tomorrow: a look at the buzzwordy search term “innovation.”