[Reminder to daily readers: Hurricane Irene is now 99% on track to be a direct hit to the “country house,” so don’t be surprised if there’s nothing new here next Monday.]
Our sixth and next-to-last Friday “easy read” – a quick update on three prior Lairig Marketing posts.
About.com About To Get Better?
One day after we praised The New York Times for going forward with its paywall, we blasted its online information resource, About.com. Within days, Times management dumped the About CEO and made a few other senior management changes. We won’t take credit for that.
However, we will note that the site has been overhauled, addressing almost every criticism Lairig Marketing made. Except one – impossible as it might be to imagine, the site is even more loaded with display ads and text ads. Ad diarrhea.
That will solve the revenue problem at least. Not sure if users will still be about About, though.
Show Online Newspapers The Money
Speaking of both The New York Times and paywalls, expect to see more stories like this:
“Readers of MediaNews Group’s  … newspapers in California, Pennsylvania, New Mexico, Massachusetts and Vermont will pay for online content under a metered model starting [Aug 15], even if they are print subscribers.”
It is put up or shut up time for readers of online news.
Your Bore-ding Pass Awaits
We told you how sorry we would feel for whichever ad agency won the account of the newly merged United/Continental. It is now official. Our condolences to McGarry Bowen and staffers who get assigned to what will be the worst 18 months of your lives.
How about “You Love to Fly and…It Blows” ?