Our fifth and second-from-last Friday “easy read” – a quick update on three prior Lairig Marketing posts.
Does Groupon Come In 3D ?!?
Maybe a coupon or two will help the struggling 3D TV industry. We told you back in mid-June not to believe the hype. Seems like even the hype is struggling now.
Retrevo.com, a consumer electronics shopping site, has been tracking the price difference between 3D TVs and regular HDTVs:
- Last fall: $900
- This spring: $400
- Fall forecast: $150
Hang on until next spring, when 3D sets are only $25 more than “2D” sets. They will also throw in enough free movies that you’ll have no reason left NOT to buy one.
“Prime Time, Prime Time, Prime Time…”
In the interests of proving our 2010 prediction that TV advertising is going up, (and not dying as idiot bloggers claim), we decided back in our May monthly wrap-up to cite companies launching “first ever” or “first in a long time” TV campaigns. Here are three more, out of dozens:
- Big Red Soda, returning to TV for the first time in 25 years – Texans will rejoice
- Panera Bread, with its first near-national TV campaign – And speaking of fresh…
- Freshpet, marketing its refrigerated pet food on TV for the first time ever – keep my cats away from the set!
By the way, TV advertising haters should read this quote from a Freshpet exec over and over and over: "We saw 30% sales lifts -- I mean sustained lifts -- with the television…”
Wherefore, “Big Box” Store?
We told you way back in February that the small-store format would soon take storm. It is now near-pandemic.
Tesco’s U.S. operation, Fresh & Easy, will shrink its already shrunk format by two-thirds, to 3000 square feet. The stores will use the “Express” moniker. Just like Walmart, who launched two Walmart Express shops early this month, and plans many more.