Our fourth Friday “easy read” – a quick update on three prior Lairig Marketing posts.
Shop, Drink, Shop Some More
We wrote early last year about grocery chain Wegmans launch of an in-store pub. We predicted it wouldn’t spread very far, at Wegmans at least, which reminds us to do some follow-up in the fall.
Meanwhile, though, Whole Foods has gotten much more serious with its drink-while-you-shop experiments. This spring it launched in-store bars. Unlike Wegmans’ approach, Whole Foods is going all granola, emphasizing local beers and wine (someday, we’ll do a post on this overwrought trend of “local” alcohol – mehh).
It is so granola that Whole Foods is only testing the concept in west coast stores. Evidently even management can see that east coast shoppers are faking it.
Hulu Plus Is Plussed
Here is another one where Lairig Marketing stood alone in predicting success. While all the other “pundits” said a paid subscription to Hulu would be DOA and #fail or (whatever), we said it would succeed.
Over 1 million people have signed up. Hulu management is calling it a success. In fact, history will show that Hulu Plus was the wake-up call for satellites and cablers to get their “TV Everywhere” act together, which they all now have done.
For-Profit Schools To Be Outed As Fools
One of our most-read stories of 2011 is this one, about the sad state of online post-graduate education – and the even more sad state of a useless online-MBA recipient. The federal government did indeed finally take action, passing a law in June to tighten oversight on these scumbags (the schools, not the students).
It is working. Early this week the Feds uncovered an $11 BILLION fraud at an online sham called Education Management. Safe to say this won’t be the only one that gets cuffed. Like shooting fish in a barrel.