Our third Friday “easy read” – a quick update on three prior Lairig Marketing posts.
“Shocking” News – Economy Sucks
Businesses raking in profits versus stocks dropping 5%+ in a single day. GDP so small you can hardly see it versus people running around acting very busy. Hard to know which shoe drops next?
Not if you read this blog. We warned you in early June about agency layoffs, and they are currently underway. Former students, now job hunting, write me every week about the frustrations in getting no phone or email response from “hirers.”
As we reach down into the double dip, clients and their agencies stare into the back half of the year and wonder how bad it will be. That’s the kind of environment where you should learn to love being a freelancer. Projects R Us.
Mercedes-Benz Shows Off Expert Cornering
Remember our “How Would You Save Smart” post back in the day? Mercedes-Benz, for some reason, threw the two-seater a lifeline. If you get the opportunity, walk to 11th Avenue between 53rd and 54th Streets, and take in the new Benz dealership. It’s like the Intrepid, only behind infinite walls of glass.
Then look in the southwest corner of the monstrous building. There, on the first floor, Mercedes-Benz gave Smart roughly 0.5% of the building square footage. Methinks the idea is to let the rich, after they lay down $150,000 for a CL-Class, pick up a little something for the kids.
Or else it is the strangest loss leader strategy the world has ever seen.
Stop Checking This Out
We railed against the concept of self-checkout here, especially with grocers like Tesco’s Fresh & Easy who don’t provide any other options.
Well, turns out Albertsons must read Lairig Marketing. A recent report said this:
“Beginning this month, Albertsons is removing the self-checkout lanes in all of its 217 stores…Our customers are our highest priority, and we want to provide them with an excellent experience…”
“Last month, Kroger removed the self-checkout lanes in its high-traffic store in Houston…”