Our second Friday “easy read” – a quick update on three prior Lairig Marketing posts.
Higher And Higher, Brick By Brick
Do a Google search for “NY Times paywall will fail” and get billions of hits. Search for “NY Times paywall will succeed” and find only our post here. We referenced the business rationale for it yesterday, and are happy to report that The Times announced Monday it is up to nearly a quarter-million paid digital subs. Just another brick in the wall.
Cord Cutters Get Mauled
Sorry to toot again, but we were also the only one to refute the video cord cutting threat last winter. This week Fox took an axe to the dopes who say “I don’t need cable, I can get whatever I want on Hulu” by changing the window from TV air date to online access. EIGHT days, losers.
That’s going to make you pretty quiet around the water cooler when it comes to discussing this week’s episode of House.
Borders Goes Way, Way South
Another company featured in our “How Would You Save” series that went bankrupt soon after our post. But unlike Red Envelope and Sharper Image, Borders is not coming back. It couldn’t even give away a single store location, thus will be liquidated.
In his letter to employees citing what did the company in, Borders’ CEO didn’t acknowledge two self-inflicted fatal wounds – (a) letting Amazon be its e-retailer from 2001 until recently, and (b) its overextended bricks-and-mortar footprint. Too big, too many.