I’ve written about Budweiser’s craptastic subway ads before. Lest I thought those days were over, whatever agency the now Belgian-owned brewer uses continues to churn out more surreal imagery that tells us nothing about the beer istelf.
Why are we shown only the label portion of the bottle? Except for the brand name, the rest is illegible. If the concept is “grabbing,” why not show someone (you know, a “bud”) pulling the bottles out of a bucket of ice? Or at least a person’s hand?
Now, focus on that weird shape to the right of the bottle. What the hell is that? It can’t be a piece of ice, because the other stuff flying off elsewhere in the picture is liquid water. Why is it red colored?
Is it a big drop of blood? Is it a symbol of a heart (subliminal = “you will love Bud”)? Is it some icon of a religious cult? Is it a strain of E. coli?
Finally, why the use of water? Wouldn’t you grab some Buds from ice? Inadvertently subliminal, we are reminded that Bud tastes like water.