Is There An Echo In Here?
After our little write-up last month about the post-early-adopters slump in the “Green” market, yesterday out pops this little ditty in an AdWeak article (painfully) headlined Energy Savers: Simple Messages Lack Power – “Marketers of energy-efficient goods have already made the easy sales to early adopters, says a new report from the Shelton Group. Now they must get through to the holdouts…” Well, knock me down with a green feather.
I’m Going To Patent The Word “Book”
Haven’t seen any official Facebook stats since it crossed the 500-million threshold in June. No news means…? Maybe Zuckenfuhrer will get all sweaty on “60 Minutes” this weekend when he’s asked if my defection last month has turned the tide.
How About A WikiLeaks For Walmart iPad Sales?
Dying to know if they are selling like hotcakes. Or being outsold by hotcakes. Walmart sales information, unfortunately, is more guarded than a famous male Hollywood celebrity's sexuality.
Numb Club Mum
We told you a few weeks ago about this site from Chef Boyardee, the 4-millionth mommy recipe “community.” AOL has thrown it a lifeline and made it part of AOL Parenting. Aggregating Others Lunacy.
More From The Microsoft Money Pit
Just a couple of days after we posted about the money pit that is Microsoft’s Online Business (Bing, et al.), we were introduced to the new gazillion-dollar ad campaign for the company’s new mobile phone software, Windows Phone 7. Craptastic. Those poor bastards on the Office 365 cloud team. Someone take up a collection.
American Airlines Sees A Virgin
Our branding hero, Sir Richard Branson, went to DFW this week to herald Virgin America’s “virgin” flight there. Like we told you, 2011 is going to be a tough year for the legacy airlines.
The Lairig Marketing Index Final Tally
We had to sell off our tiny portfolio. We took a 50% bath on Coldwater Creek, and still don’t know why. But we made it back on a 36% gain with LivePerson and a 37% gain with Monro Muffler. Net gain was 6% overall, same as the S&P 500 over the equivalent time period. John Bogle is right – just index.
And with that, we cue Les Mis…”One day more!”…
