Second Of Many Ads We Killed
Ameriprise dropped its meaningless, derivative advisor-centric ad campaign soon after we shat all over it. A bad investment, I guess.
Pizza Hut Is Doubly Yours
Maybe the Hut was listening when we shat all over its derivative tagline (“Your Pizza Hut”), which it launched not once but twice in 12 months. Now, without any press at all, Pizza Hut’s tagline has turned into “Your Favorites. Your Pizza Hut.” Nice – it’s got a Papa John’s feel to it, no?
We told you back in February there was no such thing as 4G, but the carriers advertised all year about it anyway. Now the ITU has stepped in and said, again, THERE IS NO 4G on the market right now. Which hasn’t stopped Sprint, Verizon, et al. one little bit.
A More Smart Car
We’re happy to see that the U.S. division of auto company Smart adopted one of our “save” recommendations – to get its little fortwo model into leasing fleets. They’re trying smarter, not harder.
We gave Google a hard time just after the Super Bowl, for just about everything. Coincidentally or not, this blog wasn’t indexed for two months after. In any event, Google continued to have a tough year succeeding at anything other than online advertisising – see Nexus One, Google Buzz, and Google TV for starters.
Chevy Should Have Kept Howie Long
We gave Howie our "spokesperson of the year" award for a reason. The new Chevy campaign has been met with derision far and wide. Punt!
At Least It Has Good Donuts
That shuttered Starbucks on the road to the Hamptons we told you about in February? It became a Dunkin Donuts. I give it a year.
Radio Free U.S.
We told you not to count out radio advertising. It grew again in Q3, and is up 6% year-to-date. The naysayers have gone radio silent on this one.
Let The Schultz Be With You
In our analysis of the single-cup coffee market, we surmised that Starbucks Via brand was probably gunning for $1 billion in sales. Turns out that’s exactly the goal CEO Howard Shultz has in mind, and could likely achieve in just two more years.
There’s more where this came from folks. Our year in review continues tomorrow.