On two fronts. First on a personal front. I’m done. I was thinking about it since, well, since I joined two years ago. The value I’ve extracted from the Facebook experience has been negligible. The repeated cock-ups on privacy didn’t help.
Ta ta. I’m deactivated. Which probably means Facebook is still sharing my info with the world…
Second, from a commercial front. I read with interest a few days ago a MediaPost article, excerpted here:
"Social media marketing firm Buddy Media has launched a seven-figure ad campaign…to promote its Facebook-focused services. Using the tagline "Power Tools for Facebook," the ads running through the first quarter of 2011 tout Buddy Media's solutions for building a presence on Facebook, "7 out of the 10 worlds' largest brands" use the company's platform.
"The company's software package helps brands do everything from launching custom apps to maintaining fan pages to running promotional campaigns across Facebook as well as tracking usage.
"In addition to spending big dollars on a splashy, high-profile ad campaign, Buddy Media has also just moved into 23,000 square feet of swank new office space in Penn Plaza in New York…The company, which raised $6.5 million in venture funding in April…"
I still believe when the history books are written, Facebook’s turning point will be credited to Betty White’s Saturday Night Live monologue. “I would never say that people on it are losers…”
It’s a long way to fall from 500 million, for sure. But Facebook just lost this loser.