[NOTE: Not that anyone will notice, but Lairig Marketing will post just once a week until Labor Day.]
See Part 1 from yesterday. I jump myself.
Hulu. Who Knew? You !
Just a day after we opined on it, Hulu did indeed roll out its $9.99 offering. It was nowhere near as robust as we suggested – you’ll only get some extended TV show archives – so this could limit its uptake significantly. Stay tuned, as they say in TV world.
In Your Face! Book.
We still don’t know the “Betty White impact” on Facebook’s future yet, but some interesting data trickled out in June.
First, the Zuckership saw search queries on the site drop 4% in April, and drop again, by 2%, in May. Second, a Facebook manager revealed at a recent conference that average click-through rates on ads on Facebook were around 0.05%. Ergo, size does not matter.
Ou Est, Social Media?
Ah yes, they still blog about social media. But why? A study just released by the DMA asked marketers to identify the digital channels that performed the strongest in 2009. Top choices were email at 39% and search at 24%. Social media came in at 5%, worse than a choice called “offline,” which has to be pretty bad since, remember, this was a study about digital tactics.
Thinking About Drinking That Jamba Juice
One of our 2008 “saves,” Jamba Juice goes farther and farther away from reality. Somewhere out on Planet Z, the company launched a line of branded apparel. Which will retail at six times the value of Jamba Juice’s $2 share price.
No Boom For You
You read it here first. This morning the Associated Press ran this: “Cities and towns including Antioch, Calif.; Louisville, Colo.; Akron, Ohio; Stamford, Conn.; and Jersey City, N.J., were forced to pull the plug on their local fireworks shows because of tight budgets.” Nothing more to say.
Second Dumas Of The Month
There are so many nominees for the monthly Alexandre Dumas Award that we can give out a second one for June! Congrats to Agency Spy editor Matt Von Hovel, who in his final post there called Stuart Elliott of the New York Times “advertising’s most respected scribe.” Two hacks don't make it right, or write.
From the Larry King File (again) – Is It Me Or…:
Do you find it curious that Second Life is laying off 100 people, yet will still have over TWO HUNDRED employees ?!?