Qouth William Daniels as John Adams in 1776, as the vote for American independence passed the Continental Congress and the Declaration was approved.
And so say I, for the Lairig Marketing blog. Loyal readers will know this is not the first time I’ve reached this point, but finally after 12 months I see the light. What can I say - I’m a slow learner.
And an idealist.
This blog launched January 3rd, with the intent of providing perspective you couldn’t get elsewhere, the metaphor of "lairig" meaning to follow your own path, not the herd. By definition, though, that made building a sustained readership (i.e., a small herd at least) near impossible.
When it comes to Marketing, the overwhelming majority of blog readers prefer the latest digital trends, social media, meta discussions about agency sausage, and hero worship. What I offer is mundane and way off topic. It took a long time to admit it.
I’ve done everything the text books suggest to build readership, with the lone exception of mutual masturbation of fellow bloggers. To me, that stands in opposition to "following one’s own path."
Although immensely time consuming (since I strove for high quality), it was fun creating 200-some posts on topics of every stripe, and I appreciate loyal readers’ support along the way. Cheers to you for the New Year.
Marketing is a strange beast, so indulge me this parting wisdom.
Resist the tidings of “gurus” like Deutsch, Popcorn, and Passikoff, as well as the dozens upon dozens of social media yogis who are sprung on a daily basis from whole cloth. Try not to be deceived by “commentary” and blogs that are nothing more than public relations in drag. And best of luck with the TwitterNazis.
If you want a solid assessment of where things are headed, listen to customers and consumers. They get the first vote, the last vote, and all the votes in between. No one else matters.
“For if I’m the one to do it, they’ll run their quill pens through it…”
Your Obedient,
Kevin Horne
