OCTOBER UPDATES & HIGHLIGHTS
It’s that time of the month where I remind myself what a genius I am.
Elf Yourself Is On!
Told ya so. OfficeMax is indeed bringing back the biggest time and energy sink on the Web. I think it is hilarious that GrokDotCom has been able to SEO its slam story from last February as the #4 or #5 search result when you Google “Elf Yourself.” ZING!
Taking It to the Bank
I posted in June about how well JoS. A Banks has set itself up for the recession. The company proved it by recently announcing Q2 earnings 9% better than last year on a sales increase of 13%, with comp-store sales up 7%. Blowing away its competitors.
The Real Mark Hurd Stands Up
“Tack on the revenues. Cut some heads.” I posted this back in May when HP announced its acquisition of EDS. In mid-September, HP announced it will put 24,000 heads on the chopping block. Hope the blade sharpener is working.
I Drink Your Online Video Milkshake
I went into a rage in August, tearing apart two bullshit studies about “high” engagement with online video advertising. iPerceptions has just released a survey of 14,000 web users, showing the likelihood of click-through on video at less than half that of search and display, which would suggest a click rate in the HUNDREDTHS-OF-A-PERCENT, not 10% (one thousand times higher!) as the asshats at Break Media and Panache claim.
(No) Privacy Please
So Ron Lieber has this “Your Money” column in the New York Times where he dispenses “sage” advice to consumers during the economic crisis. He writes about a Web-based financial consolidation system called Mint:
“I began on Mint by entering…[my] passwords for American Express, Capital One, and Chase. That allowed the site to grab all of my transactions on the five credit cards I have with those companies and put them on a single list.”
And people continue to worry about online ad tracking systems while they hand over the keys to the castle.