Turns out we will indeed need this post and one more to clear out March. This stuff is just way too precious.
Digg Is A Drag
Here is a great example of why I want Web 3.0 to be less “democratic.” The #1 marketing blogger (via sheep-link count) had this to say about the economy on March 15th:
“So, there's plenty of bad economic news floating around. From the price of oil to Wall Street to bailouts to the death of traditional advertising. Which is great news for anyone hoping to grow or to make an impact.
Change (and the fortunes that go with it) is almost always made during the down part of the cycle. It might not be fun, but it's exciting. (Where do you think Google came from?) The opportunity is to find substantial opportunities (in any field) that deliver real value and have a future. Those jobs/investments/companies/ideas are undervalued right now, but not for long.”
That’s it. Compare it to my recession posts of Jan 3, Jan 18, Jan 25 and Feb 1. Yet Seth Godin got 20 diggs, for 136 words of sleep-typing nothingness. TWENTY. And I got none.
Oh and by the way Seth, I wasn’t aware we were in a down economy in the late 90s when Google was born. Many have called it the biggest bull economy ever, but what do they know?
Silly Elf #1
So I get this semi-spam, but the headline grabs my attention before I hit delete:
“Bloggers, Meet Robert Thacker, SVP marketing, OFFICEMAX”
Turns out the guy responsible for the “wildly successful” Elf campaign is going to ride that pony until its legs turn to nubs. Thacker is holding a “Press Teleconference” (whuzzat?) this Friday.
The topic: “Changing Tolerance for Risk: …Learn …how taking calculated risks can lead to big returns.”
I’m signing up, because I want to see what returns he is measuring. See our February update where we analyzed OFFICEMAX financials and found negative returns. If they don’t let me heckle by phone, I’ll heckle by blog next week.
Thacker’s teleconference by the way is a “sneak preview” of what he’ll present at the topic of our final update for today (see next item).
Silly Elf #2
The Promotion Marketing Association is holding its annual conference on April 8, at which Thacker will present his Elfness. One of The PMA’s keynote speakers will be Carly Fiorina. That’s right – the woman who was sacked for single-handedly almost destroying the Hewlett-Packard brand. What she will have to say about “promotions” (other than promoting herself) is anyone’s guess.
The last of the March updates come tomorrow, including how close and yet so far I was on predicting the gate for Will Ferrell’s Semi-Poop, I mean Semi-Pro, movie.