This one actually harks back to a January post. OfficeMax just reported its financials, with retail sales dropping nearly $50 million in Q4 compared to same period 2006. We had sort of calculated those Elves would raise sales by $5 million. Hmmm.
Also in February, Staples bid $3.7 billion for Corporate Express. Will OfficeMax make it to the end of the year without a merger? I hear the Elves are getting nervous.
On Feb 12 we talked about the sad state of the legacy airlines. While Delta and Northwest continue to piss about merger-wise, one of the Big 6 launched a new ad campaign. Unless you are willing to pay ten times coach fares though, forget it. The advertising is for American’s premium international travel services.
The Feb 15 post kicked up a little dust about an overly sunny survey on online viewing of TV programs. Our dreams were answered within days. Nielsen just announced it will introduce “measurement of TV viewing on the PC screen” in its traditional TV panel by the end of 2008.
The Feb 21 post was about the insane amount Hollywood spends on marketing its films. DreamWorks Animation shares have dropped $10, to $24, after Bee Movie’s poor U.S. gross. The movie had a rumored marketing budget of $100 million. Try getting some “buzz” on the internet next time, Jerry.
Another update from January. More important than its recent barista training PR stunt, Starbucks announced layoffs this month that included Marketing personnel. Sigh. Stay tuned. This one is obviously far from over.
Feb 6 – The right way to develop a tagline
Feb 13 – How you could have gotten rich (er, lucky) from the Super Bowl ads
Feb 22 – Why we need to keep digging, real deep, to really understand online social networking (more to come on this topic, for sure)
Feb 26 & Feb 28 – How Marketing can get screwed over during the customer sale
Mr. Will Ferrell did not endorse my blog this month. I’m still predicting his piece-of-poop movie grosses $37 million this weekend.
And anyway, Martha got the big endorsement this month. Way to go Emeril!