In the Jan 10 post about Starbucks, we pointed out the need to fill the CMO slot. Just four days later, we came close. Starbucks appointed a new SVP of Marketing on Jan 14. An insider, so maybe this one will last a while.
This one only took a few hours. The Jan 30 post about the CEO Confidence Survey was dignified later that morning via the prelim Q4 GDP growth number. It stunk. Way, way, way worse than Q2. And therefore, we now know that 50% of the CEOs were (or are) on crack.
The Jan 7 post about Amazon reviewed its superior customer focus. Yesterday the company reported stellar Q4 financials. From the press release: “…Bezos attributed the strong quarter to continuously improving the customer experience."
Jan 4, Jan 11– How traditional marketing is not going away any time soon
Jan 16 – The real definition of that often-overused word “solutions”
Jan 17 – Getting off junk mail lists FOR FREE ;)
Jan 18, Jan 25 – Recession marketing tips
Jan 28, Jan 29 – Thinking differently about marketing strategies and success...from elves to sports shoes
And Finally, the Nocera Watch Begins?
The Jan 7 post about the New York Times business columnist Joe Nocera came after his story about Amazon, of course. But then...
Starbucks post here Jan 10. Nocera had a column about Starbucks Jan 12.
Recession post here Jan 18. Nocera had a recession column Jan 19.
Will he write about Super Bowl advertising this weekend? ;)
Go Pats! Go Giants! Go Under Armour!